Usually our relationship with a book is intimate, solitary, and unless we share our thoughts about the book with a book club, friend, or no one usually the way in which we read books are pretty much immeasurable after we purchase, borrow, or checkout that book. The following article from the Wall Street Journal, “Your eBook is Reading You” (June 29, 2012) Read the full article using the link to access it.
Amongst all the other data that is collected about our daily lives, you can add your reading habits to that list, if you read on an eReader.
“But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.” Previously, publishers and authors really did not know who their customer’s were. Now they have a wealth of knowledge.
“The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books.” Will this new knowledge help to make books more appealing or more mass-market appealing.
“…when the data showed that Nook readers routinely quit long works of nonfiction, the company began looking for ways to engage readers in nonfiction and long-form journalism. They decided to launch “Nook Snaps,” short works on topics ranging from weight loss and religion to the Occupy Wall Street movement.” I find this part of the article most interesting because it is delving into the idea of interactive/multi-media style books that many educators are looking into for their students. Also, Doesn’t the “Nook Snaps” sound a lot like chunking — which teachers do for many non-fiction passages for their students anyway.